Global Banknote Market Report: 2014 Edition

Market Research Report

The global banknote industry has come a long way since the first fully printed paper money appeared in the middle of 19th century. Today, the industry is characterized by a constant that is change. This industry continues to be shaped and driven forth by regular developments in technologies highlighted by innovations primarily focusing on delivering newer security features to take on the industry’s dominant threat: counterfeiting. Newer banknotes embodies a range of security features including 3D security ribbons, watermarks, security threads, portrait modifications and micro printing among others. To take the battle against counterfeiting a step further, countries across the world are increasingly turning towards basing their currencies on polymer substrate rather than the conventional paper substrate. Some are also experimenting with what can be called a hybrid substrate, consisting of the best features and abilities of both the substrates. Countries that have adopted polymer substrates have significantly reduced the risk of encountering counterfeit banknotes in their respective economies, notably New Zealand, Australia and Switzerland, although none reported the ride to be smooth.

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Money supply in an economy is affected by a number of factors both at the macro level as well as at the micro level. Major macro factors influencing the amount of money in circulation include GDP, demography, and inflation; whereas the micro-level factors are user friendliness and safety, etc. Although there seems to be a rapid emergence of other modes of payment (including plastic money and electronic payment methods) aided by increasing penetration of internet and rising prosperity across the globe, but none can match the convenience and scale of the traditional mode of payment, i.e. cash which is keeping the industry afloat.

The following report contains the analysis of the banknote market on a global scale discussing its major segments and also provides detailed information regarding the key regional markets. Key market dynamics, including trends and industry developments have also been presented. The competition in the global banknote market is intense with few large players viz. De La Rue, Geisecke & Devrient (G&D) and Fortress Paper. In addition, global competitive landscape along with the profiles and key business strategies of the leading players in the market is discussed.

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