LED displays are thinner, lighter, and offer better color performances compared to backlit liquid crystal displays (LCD). OLED displays are already mass produced for mobile phones and OLEDs will continue gaining market share against LCD technology.
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The next evolution is plastic and flexible displays. IDTechEx expects the first flagship phone with a flexible display to ship in 2017. Based on this scenario, the market for plastic and flexible AMOLED displays will rise to $16bn by 2020.
The rise of plastic and flexible displays will be accompanied by a shift from glass substrates to plastic substrates such as polyimide. However, glass-based displays will remain an important technology, especially in TV applications where scale-up and cost reduction are still big challenges. Flat and curved OLED TVs were recently launched by Samsung and LG to critical acclaim. However, manufacturers are hedging their bets by investing in LCD backlights enhanced with quantum dots. These so-called “quantum dot LCD” TVs will be positioned as a cheaper upgrade from existing sets. Nevertheless, the market for OLED TV panels will experience steady growth over the next decade, with a projected 25% CAGR.
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Based on a deep understanding of the technology roadmap and the existing bottlenecks, IDTechEx has forecasted the OLED display market in eight segments:
Mobile phone displays
Tablet and notebook displays
Automotive and aerospace
Industrial and professional displays
LED Lighting: Market Shares, Strategies, and Forecasts, Worldwide, 2014 to 2020
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Frequent product introductions have characterized the LED lighting industry. There is a highly competitive pricing environment with the current price point of $10 in 2013 per light about to decline to $6 per light. These market characteristics increase the need for continuous innovation.”
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Sales of LEDs that outpace incandescent bulbs in North America are expected to soon completely eliminate incandescent bulbs. The LED lighting market is anticipated to grow 45% per year through 2019. The LED lighting market at $4.8 billion in 2012 is anticipated to go to $42 billion by 2019. The reason is the declining price points, the increased interest by the channel in pushing LEDs to consumers. LEDs provide the best lighting solution. The phase out of incandescent lights has begun, the onset of LED command of the market is upon us.
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